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    • Advertising effectiveness
    • Audience size, involvement, and response to advertising
    • Measuring advertising effectiveness
    • Advertising effectiveness in markets
    • Advertising elasticity
    • Research on advertising weight and frequency
    • Potential effectiveness of an advertisement
    • Advertisement recall and recognition
    • Advertisement impact
    • Brand recall and recognition
    • Creative testing
    • Campaign development and strategy
    • Campaign awareness and opinions
    • Campaign effectiveness and return on investment

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